NW CHERRY AND WSFC PROMOTION GUIDELINES

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NW CHERRY PROMOTION PROGRAM:

 

June Ad - Run 1 feature/sub-feature/promotion in June.
Shoulder Ad - Run a second feature/sub-feature/promotion in June or August (1 total shoulder ad).
July Ads - Run 1,2,3 features/sub-features/promotions; each must be in a different ad week.
August Ad - Run 1 feature/sub-feature/promotion in August.
Rainier Ads - Run 1 or 2 features/sub-features/promotions: each promoting Rainier Cherries.

All ads must have the Northwest Cherry Logo or clearly state “Northwest” origin to qualify.
Demos/Display/“Other” intents require print or photo verification in order to process payments.


DEADLINE: To qualify, entries must be postmarked on or before September 30th of the same year.
-Send to Northwest Cherry Growers Qualifying ads run during the 2016 cherry season.
-Send to Northwest Cherry Growers tear sheets representing advertising and timing.

 

WSFC STONE FRUIT PROMOTION PROGRAM:

 

Apricots/Peaches/Nectarines:
Run 2 Ads -feature/sub-feature/promotion and receive 100% of initial allocation.
Achieve 25% bonus award for a 3rd feature/sub-feature/promotion.
Achieve 25% bonus award for a 4th feature/sub-feature/promotion.
Example: $500 allocation for 2 ads: 25% bonus on 3rd ad=$125, 25% bonus on 4th ad =$125. Total = $750.


Prunes & Plums:
Run 1 Ad - feature/sub-feature/promotion and receive 100% of initial allocation.
Run a 2nd feature/sub-feature/promotion and receive a 25% bonus.
Run a 3rd feature/sub-feature/promotion and receive a 25% bonus.
Example: $300 allocation for 1 ad: 1st ad= $300, 2nd ad= $75, 3rd ad= $25, Total: $450.


DEADLINE: To qualify, entries must be postmarked on or before October 31st of the same year.
- Send to WSFC Qualifying ads run during the 2016 stone fruit season.
- Send to WSFC tear sheets representing advertising and timing.